In a business context the word “churn” identifies the behavior of the subscribers of a service that, after having spent some time with it, decide to leave, for one reason or another.
This is of course something that the providers of that service want to avoid, and so considerable effort is usually devoted to the definition and implementation of strategies to detect users with a high likelihood of churning before they actually take the final step and leave. This could, in turn, be the input for dedicated marketing or retention strategies, special offers, recommendations etc.
If there is one domain in business and technology that has a reputation for dynamism and fast-paced attitude, that’s Software.
For (at least) the last two decades Software has shaped the world we live in, starting from impactful technologies (does anybody remember a world without smartphones?) to business relevance (just take a look at the list for the Forbes world’s 100 richest). New paradigms for how to run a successful business have appeared, with concepts like Agile becoming mainstream and promoting a company culture focused on innovation and change.
But does this apply everywhere? Is it possible that even the…
I’m a SW Architect and an Engineer, interested in IoT, Edge and Autonomous Systems